Reimagining
everyday mobility.
E-Rat is building a technology-enabled urban mobility ecosystem focused on connecting riders, e-rickshaw drivers and fleet operators through an integrated digital platform.
DELHI NCR, INDIA · FOUNDED 2026 · PRE-LAUNCH / PLANNING
Introducing E-Rat.
Mobility for Everyone. Anytime. Anywhere. Our ambition is to develop an accessible, reliable and technology-enabled mobility ecosystem originating in India.
Our Mission
Make everyday urban mobility more accessible, reliable and technology-enabled.
Our Vision
Build a leading technology-driven mobility ecosystem originating in India.
Our Starting Point
Delhi NCR is the proposed initial geography for our launch strategy.
Understanding the mobility challenge.
E-Rat is exploring opportunities to improve how everyday e-rickshaw mobility is discovered, accessed and managed.
Fragmented discovery
Finding and accessing local mobility options can be inconsistent across locations.
Digital enablement
There is an opportunity to develop more connected digital tools for mobility operations.
Driver experience
Driver-facing onboarding, information and operational tools are areas we intend to explore.
One connected mobility ecosystem.
Our proposed platform is designed around the needs of riders, drivers and fleet operators.
Rider Platform
Planned ride discovery and e-rickshaw booking experience.
Driver Platform
Planned driver onboarding, profiles and trip-related tools.
Fleet Management
Potential fleet coordination and operational management capabilities.
GPS & Tracking
Planned location and trip visibility features.
Digital Payments
Planned digital payment and transaction capabilities.
Advertising Platform
Potential advertising opportunities within a mobility ecosystem.
Multiple potential revenue streams.
E-Rat intends to evaluate a combination of transaction-led and platform-led revenue models.
Ride Commission
Potential platform commission on completed rides.
Platform Services
Potential fees for optional technology and operational services.
Fleet Solutions
Potential business services for fleet owners and operators.
Advertising
Potential advertising and brand partnership revenue.
Strategic Partnerships
Potential commercial partnerships across the mobility ecosystem.
Future Services
Additional mobility-related services may be evaluated over time.
Start focused. Scale responsibly.
The proposed strategy begins with a focused Delhi NCR launch before evaluating expansion into additional markets.
Preparation
Product planning, research, technology and operating model.
Initial Launch
Proposed controlled launch in selected Delhi NCR zones.
Validation
Evaluate rider adoption, driver participation and unit economics.
Expansion
Evaluate further locations based on operating performance.
Indicative strategic phases; not a guarantee of launch dates or expansion.
Building a focused mobility proposition.
E-Rat intends to focus on the specific operating needs of e-rickshaw mobility rather than claiming to replace every existing transportation service.
Focused category
A proposed platform centred on everyday e-rickshaw mobility.
Multi-sided ecosystem
A model designed to connect riders, drivers and fleet operators.
Local-first approach
A planned market-entry strategy starting with selected local operating zones.
Technology with a clear purpose.
Our product vision includes connected experiences for riders, drivers and mobility operations.
- Rider application and booking workflows
- Driver application and onboarding
- GPS and trip visibility capabilities
- Payment integration planning
- Fleet and operational dashboards
- Reporting and business intelligence
- Advertising and partnership tools
Building the foundations.
We believe investor confidence should be built on verifiable execution, measurable milestones and transparent reporting.
Company Stage
Pre-launch / Planning.
Initial Geography
Delhi NCR is the proposed starting market.
Target Launch
Indicative target; subject to readiness and execution.
Disciplined growth. Measurable economics.
Our financial model will be built around operating efficiency, contribution economics and sustainable market expansion.
Ride Economics
Average fare, platform revenue, incentives and variable costs.
Customer Economics
Acquisition costs, repeat usage and customer retention.
Operating Economics
City-level operating expenses, support costs and contribution margin.
Explore the opportunity to build with us.
E-Rat welcomes conversations with investors and strategic partners who understand mobility, technology and India's evolving urban transportation landscape.
To be confirmed
Funding round details to be finalised.
To be confirmed
Funding requirement subject to approved financial plan.
Under discussion
Instrument and valuation subject to negotiation and documentation.
Proposed use-of-funds categories
| Category | Purpose |
|---|---|
| Technology & Product | Platform development and infrastructure |
| Operations | Initial market preparation and operational setup |
| Driver Ecosystem | Onboarding processes and driver support planning |
| Sales & Marketing | Customer awareness and market acquisition |
| People & Administration | Core team and business operations |
No percentage allocation is represented until a board-approved budget is available.
Founder-led vision. Long-term ambition.
FOUNDER & CHIEF EXECUTIVE OFFICERJatin Bhatia
Jatin Bhatia founded E-Rat with the ambition to build an India-origin, technology-driven mobility ecosystem. His focus is on bringing riders, drivers and mobility operations closer through accessible and practical technology.
As Founder & CEO, he is guiding the company's early vision, direction and long-term ambition as E-Rat moves through its pre-launch planning stage.
Build with purpose.
Focus on customer needs, operational discipline, responsible growth and transparent execution.
Trust is part of the business.
We intend to build E-Rat with responsible governance, transparent communication and appropriate compliance.
Corporate Compliance
Applicable corporate registrations, filings and statutory obligations.
Data Protection
Appropriate privacy, security and data-handling practices as the platform develops.
Investor Transparency
Accurate reporting, documented investment terms and appropriate disclosures.